A CMO for the answer-engine era.
Senior marketing leadership for B2B SaaS and AI companies. One accountable leader who owns your strategy, your pipeline, and your AI visibility, backed by a team that actually ships the work.
Not sure where to start? See where AI ranks you first.
You have outgrown founder-led marketing.
Most teams come to us at the same moment: marketing matters more than ever, and nobody senior is steering it.
I am still running marketing, and I should be running the company.
The founder bottleneck.
We hired good marketers. Nobody is leading them.
Busy team, no strategy.
We need a CMO, and we cannot afford to get the hire wrong.
The high-stakes search.
Buyers are asking ChatGPT about us, and nobody owns that.
The new blind spot.
The leadership of a CMO. The speed of a team.
A full-time hire gives you seniority but takes months to find and ramp. An agency gives you hands but waits for a brief. A fractional CMO gives you the person who writes the brief, and the team to deliver it.
Full-time CMO
Traditional agency
Bearly fractional CMO
Two questions. One right answer.
Every engagement is shaped around your stage and the team you already have. Tell us where you are, and we will show you where we would start.
Where is your company?
Who is on your marketing team?
Not sure? That is what the first call is for. We will tell you honestly if we are not the right fit.
Lead
Your fractional CMO plus Bearly's execution team. Strategy, leadership, and delivery in one.
Why this fits: Series A with nobody in marketing is the classic moment for a fractional CMO. You need leadership and delivery at the same time, and you need it this quarter.
Guide
Your fractional CMO leads and levels up your in-house team, with Bearly filling the skill gaps.
Advise
Strategy, playbooks, and regular coaching for founders and lean teams who will run it themselves.
Outcomes, not a to-do list.
Your fractional CMO sits at the leadership table, owns the marketing plan end to end, and answers for the results, not just the activity.
Strategy & positioning
Who you sell to, why you win, and the one story every channel tells.
Pipeline & targets
A pipeline model tied to revenue, with targets set together and reported honestly.
AI visibility
How ChatGPT, Perplexity, and Google AI describe you, measured and improved from day one.
Team & vendors
Leading your marketers, managing agencies and freelancers, and hiring when it is time.
Budget & channel mix
Where every marketing dollar goes, what earns its place, and what gets cut.
Board-ready reporting
Clear monthly reporting your CEO, board, and investors can actually use.
The built-in team
Your CMO calls on Bearly's specialists, no extra hiring.
From diagnosis to a marketing engine.
No six-month discovery phase. You get a plan fast, fixes in the first month, and an engine running by the end of the quarter.
Diagnose
- –Leadership and customer interviews
- –Funnel, channel, and team audit
- –AI visibility baseline
- –Your 90-day plan, signed off
Fix the foundations
- –Positioning and messaging
- –Tracking wired to your CRM
- –Quick wins shipped
Build the engine
- –Priority channels live
- –Team rhythms and rituals
- –First leadership report
Scale or hand off
- –Double down on what works
- –Hire the right people, with us
- –Clean handover when you are ready
When you are ready for a full-time leader, we help you hire them and hand over a working system, not a mess.
Three ways to work together.
Same senior leadership in every engagement. What changes is how much of the work you want us to carry.
Advise
For founders and lean teams who will run marketing themselves.
Monthly, pricing on request
- Marketing strategy and 90-day plan
- Bi-weekly coaching sessions
- Playbooks and templates
- AI visibility snapshot each quarter
Lead
For teams with no senior marketing leader who need strategy and delivery.
Monthly, pricing on request
- Fractional CMO at the leadership table
- Bearly's execution team across channels
- Pipeline targets and monthly reporting
- AEO built into every channel
- Hiring support and handover
Guide
For teams with marketers in place who need someone to lead them.
Monthly, pricing on request
- Fractional CMO leading your team
- Weekly team rhythm and 1:1s
- Bearly specialists to fill skill gaps
- Monthly leadership reporting
Aimee van der Haar
You are not handed off to a junior account manager. Aimee leads every fractional CMO engagement personally, and she does the job in-house today, as the embedded marketing lead for an AI company.
- Embedded marketing lead for an AI company, owning content, SEO and AEO, web, and outreach
- Runs LinkedIn for founders and leadership teams at B2B companies
- AI-native: AEO, GEO, and AI-powered production built into how she leads
Before you ask.
What founders and CEOs usually want to know before bringing in a fractional CMO.
You get senior leadership now, not after a long search and ramp-up. You also skip the risk of a costly mis-hire. When you are ready for a full-time leader, we help you hire them and hand over a working system.
Not sure where to start? See where AI ranks you first.
Lead your category. Skip the CMO search.
Book a call to talk through where marketing is today, where it needs to be, and which engagement gets you there fastest. A real person on the other end, not a bot.